The Uber Eats US campaign of pairing unlikely superstars for their ‘Tonight I’ll Be Eating’ campaign was wildly successful and they wanted to bring it to the French Canadian market. But who would be the most unexpected pairing that would resonant with the Quebec market? Hockey players, of course. So we got two central figures in one of the most controversial moments in Quebec sports history and brought them back together again in a campaign that created buzz throughout the province and eventually broke a decades long hockey curse.