To launch Canopy Growth’s latest innovation in ready-to-drink beverages, we executed a full, 360-degree program that brought to life the feeling of having a moment of pause with a CBD drink during a hectic day.
We wanted friends and family to connect more with each other and put away their phones during meals. So we launched a device called the Breadblox, that holds cell phones and blocks signals while its owners sit down and eat. The Breadblox is part of a campaign called "Break for Great Bread," encouraging Canadians to take a break and be mindful.
The Uber Eats US campaign of pairing unlikely superstars for their ‘Tonight I’ll Be Eating’ campaign was wildly successful and they wanted to bring it to the French Canadian market. But who would be the most unexpected pairing that would resonant with the Quebec market? Hockey players, of course. So we got two central figures in one of the most controversial moments in Quebec sports history and brought them back together again in a campaign that created buzz throughout the province and eventually broke a decades long hockey curse.
We wanted to help a small business owner with her amazing product. So we created strong branding and a fresh new packaging design inspired by the name of the product, Stush, which means ‘proper’. Sales skyrocketed and it was eventually picked up by most major grocery retailers across Canada. Now that’s proper.
We originally wanted to work with Vince Vaughn because of his iconic role in ‘Swingers’ but Joel McCale proved that he was just as ‘money’ for the role. And even though the client insisted that he wear this ridiculous outfit, he still managed to help us deliver some nice little spots.
Buy a chocolate bar, help build a basketball court. A simple yet effective program.
So when Hershey asked us to help with this initiative involving the NBA and the Boys and Girls Club of Canada, we brought along some world class artists to assist us in refurbishing and redesigning decayed basketball courts in areas of Canada that needed it most.
Grand Marnier is a blend of cognac and orange liquor. Thus, Grand Marnier Blend Out was born. A huge U.S campaign that tapped into celebrities, DJ’s, Influencers and athletes to create everything from TV commercials, Soundcloud mixes and installations that brought to life the idea of blending out.
It’s a line we created to get people thinking about D’italiano when they’re in the bread aisle of grocery stores. And who better to ingrain that into the minds of shoppers than legendary Toronto Raptors commentator Jack Armstrong. Through fun gifs and videos on social media, Jack Armstrong helped make it a catchphrase that he still uses to this day on broadcasts.
The Audi House of Progress is a platform to spark meaningful conversations with thought leaders about Audi’s vision for the future of premium mobility and commitment to progress. After traveling from Tokyo to São Paolo to Milan, this global initiative was arriving in North America for the first time.
